Client: Merck - Gardasil 9
Service: Design, Animation, and Asset management
Summary: Created a series of social media posts to bring awareness around declining well-visits and vaccination during a pandemic
- Ideated with the content manager to craft the themes and messaging
- Worked with Gardasil 9 digital engagement team to find appropriate imagery
- Executed the storyboards for 6 variations of the posts over 4 different social platforms (FB, IG, Twitter, and SnapChat)
- Collaborated with the Promotion Review Team and content manager to shepherd the project through medical/legal review
- Animated all variations of the social posts
- Asset managed all the stock imagery in PromoMats and ensured that all images were approved for use