Client: Merck - Gardasil 9
Service: Art Direction, UI Design, Asset Management
Summary: Created an iPad e-resource for field based employees to use in HCP interactions
- Worked with the G9 DET team to gather stakeholder feedback, led ideation of iPad and execute a concept
- Collaborated with UX lead and channel SMEs to ensure that updated platform and channel specifications were met
- Provided direction to Aquent Studios to acquire stock images to be used in the e-resource
- Performed asset management in PromoMats to ensure all images were approved for use
- Managed the process of adding marginal annotations to presubmission binder tactics, leveraging agency support as needed
- Shepherded the project through medical/legal review with the help of the Content Manager
- Worked with digital publishing team to develop, QA, and launch the iPad to market for our field based employees to use
