Client: Merck - Gardasil 9
Service: Art Direction, UI Design, Asset Management
Summary: Created an iPad e-resource for field based employees to use in HCP interactions during the Back-to-School season
- Worked with the G9 digital engagement team to gather stakeholder feedback, led ideation of iPad and execute a concept
- Collaborated with UX lead and channel subject matter experts to ensure that platform and channel specifications were met
- Provided art direction to Merck Creative Services to acquire stock and create custom illustration for the campaign
- Performed asset management in PromoMats to ensure all images were approved for use
- Managed the process of adding marginal annotations to presubmission binder tactics, leveraging agency support as needed
- Successfully shepherded the project through medical/legal review with the help of the Content Manager
- Coordinated with digital publishing team to develop, QA, and launch the iPad to market for our field based employees to use in the Back-to-School season
